In August 2016, Wesport launched our new brand alongside our strategy 'Improving Lives' for 2016-2020.
The new Wesport brand identity is modern and memorable, enhancing our image and reputation with our partners and with local communities and businesses.
It has a sporty feel, without obvious links to any one kind of physical activity, offering a broad appeal for our diverse audiences, with their varying attitudes and motivations towards sport and physical activity. The introduction of colour hints at the ‘transforming’ and ‘inspiring’ elements of our brand, bringing a playful, inclusive feel that conveys positivity and
activeness.
