Live Longer Better

Live Longer Better is a national campaign designed to help people take control of their health, reduce the need for health and social care, and reverse some of the effects of lockdown.

With the number of people over 80 set to rise significantly in the next ten years and little increase in healthy life expectancy, health and social care services face major challenges, but it doesn’t have to be this way.

Sir Muir Gray, developed the Live Longer Better training to show how anyone over 60 can make active lifestyle changes to improve health, maintain independence, and truly live longer, better.

It encourages a cultural shift in how we think and speak about ageing, challenging stereotypes, combating ageism, and focusing on what people can regain or change to stay active and independent. By the end of the course, you’ll have a positive, empowering outlook on ageing that you can share with colleagues, clients, and friends.

The training is delivered through 12 online, self-guided videos, covering themes such as physical and mental activity, healthy lifestyle habits, and understanding ageing. It’s available in two tailored versions: one for older adults and one for practitioners.

Thanks to local Ageing Well funding, we have several free licences available. If you’re interested in accessing the course individually or with a group from your organisation, please contact: Sarah Casselden – sarah.casselden@wesport.org.uk

The Live Longer Better campaign is gaining momentum nationally, aligning closely with NHS strategies to transform care for an ageing population. This initiative aims to shift focus from reactive treatment to proactive prevention, empowering individuals over 60 to enhance their health span and reduce dependency on health and social care services.

National Integration with NHS Strategies

The Live Longer Better framework is designed to integrate seamlessly with the NHS's 10-Year Health Plan, which emphasizes:

• Hospital to Community: Expanding care options beyond hospital settings to community-based services.
• Analogue to Digital: Leveraging digital tools to improve patient access and care efficiency.
• Sickness to Prevention: Prioritizing preventive measures to reduce the incidence of chronic diseases NHS England.

These shifts are crucial as the population over 80 is projected to increase significantly in the next decade, while healthy life expectancy remains stagnant, posing challenges to health and social care services LIVE LONGER BETTER.

Implementation Through Integrated Care Systems

The campaign's objectives align with the NHS's Integrated Care Systems (ICSs), which aim to:

• Prevent and mitigate isolation.
• Increase physical ability, resilience, and health span.
• Reduce the risk of and delay or prevent dementia.
• Prevent and minimize the effects of disease and multimorbidity.
• Promote knowledge and understanding about healthy ageing to counteract ageism LIVE LONGER BETTER.

These objectives are being pursued through collaborative efforts among NHS, local authorities, and community organizations.

This initiative is part of a broader effort to create a health system that emphasizes prevention, empowers individuals, and reduces the burden on health and social care services.