If we are to succeed in creating sporting habits for life we need evidence, insight and understanding. There are many tools available for partners providing raw data about their local communities, what’s happening and what are their needs. But having true insight into a topic or chosen audience, is to use that data, gather information from best practice and research, and understand the local strategic and delivery landscape. You can therefore develop an understanding about that topic/audience, produce recommendations based on the evidence, and identify the most appropriate partner or partnerships to deliver to achieve the objectives.
