Activity Alliance's Who says? campaign is back!
The exciting campaign from national charity Activity Alliance is back and launches 7th March! This will be the second phase of the campaign which will be focussing on changing attitudes towards disabled children and young people in sport and activity.
Disabled people of all ages have countless personal experiences that lead to marginalisation, low confidence, and inactivity. Who says? empowers people, on and off the field of play, to challenge their own and others’ perceptions.
First launched in summer 2019, in response to Activity Alliance's Taking part with disabled people report, phase one of the campaign gave people the positive stories, resources, and guidance to replace negativity. Now, three years on, Who Says? is back!
Who says? phase two focuses on changing attitudes towards disabled children and young people in sport and activity. The campaign films explore four negative perceptions that can impact a disabled child’s opportunities to be active. Each film provides upbeat insight from a mixture of disabled and non-disabled children and adults.
These insights are:
- Young disabled people should sit out of PE lessons
- Disabled people can't be leaders
- Disabled children can't grow up to be active adults
- Families can't be active together
We can’t challenge perceptions and change the reality of disability, inclusion and sport. Who says?!
Below is the campaign trailer!